A userflow suggestion that rewrote the pricing model
A userflow suggestion that rewrote the pricing model
A userflow suggestion that rewrote the pricing model
Product
BaseQueue
BaseQueue
Industry
Queue Management
Queue Management
Timeline
3 Weeks
3 Weeks
Tools
Figma, Figma Make, Claude
Figma, Figma Make, Claude
Context
Context
Basequeue is a queue management SaaS platform for service providers like clinics, salons, and banks. Providers create & manage queues, customers book their token, simple in concept, but the original flow wasn't I was brought in to design the product end-to-end. Before opening Figma, I noticed something in the PRD that changed the direction of the entire product
Basequeue is a queue management SaaS platform for service providers like clinics, salons, and banks. Providers create & manage queues, customers book their token, simple in concept, but the original flow wasn't I was brought in to design the product end-to-end. Before opening Figma, I noticed something in the PRD that changed the direction of the entire product
Problem in PRD
Problem in PRD
Based on PRD, the problem was slots inside the queues. Slots made it harder for providers to create queues, customers to book token & added zero value to the pricing model
Based on PRD, the problem was slots inside the queues. Slots made it harder for providers to create queues, customers to book token & added zero value to the pricing model
The Suggestion
The Suggestion
I suggested, What if we removed slots entirely? 1 queue, 1 time range, 1 set of assignees. Duplicate it for speed The client took time, then came the Yes that changed the whole product
I suggested, What if we removed slots entirely? 1 queue, 1 time range, 1 set of assignees. Duplicate it for speed The client took time, then came the Yes that changed the whole product
Business Impact
Business Impact
The new flow creates an urge for providers to create more queues = more tokens = more revenue for BaseQueue
The new flow creates an urge for providers to create more queues = more tokens = more revenue for BaseQueue
Design Process
Design Process
Before touching Figma, I fed the AI with context (PRD), design system, user flows > generated prompts > generated screens
Before touching Figma, I fed the AI with context (PRD), design system, user flows > generated prompts > generated screens
The Iterations
The Iterations
It wasn't one prompt and done, each flow went through iterations until the approval was earned
It wasn't one prompt and done, each flow went through iterations until the approval was earned
Final Screens
Final Screens
Deliverables
Deliverables
Delivered both apps end to end 140+ screens, light & dark mode, dev handoff. Wrapped it up with the basequeue.com website design
Delivered both apps end to end 140+ screens, light & dark mode, dev handoff. Wrapped it up with the basequeue.com website design
Impact & Learnings
Impact & Learnings
I manifested this exact moment while learning UX, suggesting something that helps users & the business at once. Basequeue made it real & the feeling was everything One structural suggestion, 2 apps shipped & pricing model rewritten. The kind of outcome that makes you realise design is never just about the screens
I manifested this exact moment while learning UX, suggesting something that helps users & the business at once. Basequeue made it real & the feeling was everything One structural suggestion, 2 apps shipped & pricing model rewritten. The kind of outcome that makes you realise design is never just about the screens