1,340 deliveries in 5 hours on launch day
1,340 deliveries in 5 hours on launch day
1,340 deliveries in 5 hours on launch day
Product
Rekart Rider
Rekart Rider
Industry
Food & Grocery Logistics
Food & Grocery Logistics
Timeline
4 Week
4 Week
Tools
Figma
Figma
Context
Context
Rekart Rider is a delivery management product for riders, similar to Blinkit & Zepto rider apps, but with extra features like cash pickup & reverse logistics. The app was live and used daily, but the design just hadn't kept up I was brought in to solve the requirements & improve the UI without breaking core flow
Rekart Rider is a delivery management product for riders, similar to Blinkit & Zepto rider apps, but with extra features like cash pickup & reverse logistics. The app was live and used daily, but the design just hadn't kept up I was brought in to solve the requirements & improve the UI without breaking core flow
Understanding the Problem
Understanding the Problem
To start, I attended 3+ client onboarding calls, explored the existing app, conducted 5+ user interviews & documented the insights
To start, I attended 3+ client onboarding calls, explored the existing app, conducted 5+ user interviews & documented the insights
What Riders Actually Said
What Riders Actually Said
Three patterns came out of the interviews consistently 1. Riders struggled with multi-step task flows for time-sensitive actions 2. Cash pickup & reverse logistics caused the most confusion, with no clear status visibility 3. Everything competed for attention as the old UI had no visual hierarchy
Three patterns came out of the interviews consistently 1. Riders struggled with multi-step task flows for time-sensitive actions 2. Cash pickup & reverse logistics caused the most confusion, with no clear status visibility 3. Everything competed for attention as the old UI had no visual hierarchy
Direction & Suggestions
Direction & Suggestions
Based on the insights & competitive analysis, I proposed a simplified user journey to the PM & Founder. Suggestions included reducing taps to complete a delivery & using bottom sheets for quick actions The direction was to make the happy flow fastest, & keep edge cases accessible but subtle
Based on the insights & competitive analysis, I proposed a simplified user journey to the PM & Founder. Suggestions included reducing taps to complete a delivery & using bottom sheets for quick actions The direction was to make the happy flow fastest, & keep edge cases accessible but subtle
Wheel Design System
Wheel Design System
Before designing, I built Wheel DS to ensure every component, spacing & color decision was consistent, making every iteration faster
Before designing, I built Wheel DS to ensure every component, spacing & color decision was consistent, making every iteration faster
Iterations & Prototype
Iterations & Prototype
Designed > Discussed > Refined over 50+ screen iterations. Core flows were prototyped & shared with the users before development
Designed > Discussed > Refined over 50+ screen iterations. Core flows were prototyped & shared with the users before development
Key Decisions
Key Decisions
Every decision was made to save rider's time 1. Reduced delivery completion from 5 taps to 2 by pre-selecting common actions 2. Added status chips for cash pickup & reverse logistics 3. Used bottom sheets for edge cases, like modifying item quantities 4. Prioritised address first on the delivery task card
Every decision was made to save rider's time 1. Reduced delivery completion from 5 taps to 2 by pre-selecting common actions 2. Added status chips for cash pickup & reverse logistics 3. Used bottom sheets for edge cases, like modifying item quantities 4. Prioritised address first on the delivery task card
Final Screens & Handoff
Final Screens & Handoff
Curated & delivered 100+ screens in organised dev handoff sections with annotations. Redesigned the logo, Play Store & App Store screenshots to match the new experience
Curated & delivered 100+ screens in organised dev handoff sections with annotations. Redesigned the logo, Play Store & App Store screenshots to match the new experience
Impact & Learnings
Impact & Learnings
Within 5 hours of app launch, Riders completed over 1,340 deliveries, & within 2 weeks, the CS team received improved app experience feedback from users This was one of my dream projects, where I followed the design process & achieved the results with learnings across research, iterations, & dev handoff
Within 5 hours of app launch, Riders completed over 1,340 deliveries, & within 2 weeks, the CS team received improved app experience feedback from users This was one of my dream projects, where I followed the design process & achieved the results with learnings across research, iterations, & dev handoff