From changing ideas to 77+ delivered screens
From changing ideas to 77+ delivered screens
From changing ideas to 77+ delivered screens
Product
CrickRoo
CrickRoo
Industry
Sports & Analytics
Sports & Analytics
Timeline
4 Weeks
4 Weeks
Tools
Figma, Claude
Figma, Claude
Context
Context
CrickRoo is a cricket analytics platform used by athletes & coaching academies in Australia to review sessions, analyze performance, & improve training decisions
CrickRoo is a cricket analytics platform used by athletes & coaching academies in Australia to review sessions, analyze performance, & improve training decisions
The Challenge
The Challenge
We joined the project midway as a two-designer team after earlier concepts weren't meeting client expectations. The product lacked a clear direction, requirements continued evolving, and the team needed to rebuild confidence
We joined the project midway as a two-designer team after earlier concepts weren't meeting client expectations. The product lacked a clear direction, requirements continued evolving, and the team needed to rebuild confidence
Constraints
Constraints
1. Limited references - Cricket analytics interfaces had very few mobile examples 2. Frequent requirement changes - Features evolved continuously during design exploration 3. High iteration pressure - 3 core flows required 3-4 redesign cycles before alignment
1. Limited references - Cricket analytics interfaces had very few mobile examples 2. Frequent requirement changes - Features evolved continuously during design exploration 3. High iteration pressure - 3 core flows required 3-4 redesign cycles before alignment
What we learned
What we learned
After reviewing PRD, existing designs & client meet, 4 insights came out as dark theme, modern UI, minimal layout & a dialogue. “Feel you are a cricket player playing in a stadium & your stats are on a TV” So, we created onboarding 1st drafts that made the client stay
After reviewing PRD, existing designs & client meet, 4 insights came out as dark theme, modern UI, minimal layout & a dialogue. “Feel you are a cricket player playing in a stadium & your stats are on a TV” So, we created onboarding 1st drafts that made the client stay
Designing for Familiarity
Designing for Familiarity
Existing cricket analytics UI often felt gamified, so we converted TV broadcast graph to mobile, which added the familiarity
Existing cricket analytics UI often felt gamified, so we converted TV broadcast graph to mobile, which added the familiarity
Iteration journey
Iteration journey
1. Onboarding went from illustrations → AI photos → refined branded approach 2. Pitchmap & wagon wheel graph went from concept → visual illustrations → TV broadcast-inspired → refined versions 3. Home screen explorations focused on balancing data & filters visibility
1. Onboarding went from illustrations → AI photos → refined branded approach 2. Pitchmap & wagon wheel graph went from concept → visual illustrations → TV broadcast-inspired → refined versions 3. Home screen explorations focused on balancing data & filters visibility
Key Product Decisions
Key Product Decisions
1. Recreated TV broadcast graphs to make cricket analytics instantly familiar 2. Added session duplication flow to reduce repetitive setup effort by 40% 3. Reduced onboarding friction by merging inputs & cutting steps from 7 → 5 4. Introduced reel-inspired session analysis flow for faster content consumption
1. Recreated TV broadcast graphs to make cricket analytics instantly familiar 2. Added session duplication flow to reduce repetitive setup effort by 40% 3. Reduced onboarding friction by merging inputs & cutting steps from 7 → 5 4. Introduced reel-inspired session analysis flow for faster content consumption
Delivering the Product
Delivering the Product
Though each round of feedback evolved the features & requirements, we kept iterating & refining the product Eventually delivered across 77+ screens with dev handoff sections & design system
Though each round of feedback evolved the features & requirements, we kept iterating & refining the product Eventually delivered across 77+ screens with dev handoff sections & design system
Impact & Learnings
Impact & Learnings
Over time, the conversations shifted from updating user flows to discussing what to design next This project taught me that trust is earned through consistent progress
Over time, the conversations shifted from updating user flows to discussing what to design next This project taught me that trust is earned through consistent progress